Free Reels Hook Generator
Type your video topic and get 8 different scroll-stopping hooks in 5 seconds — each under 12 words, each built on a proven framework. Works for Reels, TikTok and Shorts.
Why your first 2 seconds decide 90% of your reach
Meta and TikTok both feed the algorithm the same signal in the first 2 seconds: did the viewer keep watching or swipe away? A weak hook — 'Hey guys, in today's video I want to talk about…' — burns your reach before the algo even sees the payoff. A great hook does one of eight things: contradict a common belief, open a curiosity gap, promise a specific number, ask a live question, drop the viewer into a POV, make a bold stat claim, warn about a common mistake, or show a before/after transformation. This generator writes one hook in each of those 8 frameworks so you can pick, test, or use them as a rotation across 8 different videos on the same topic.
Reels & TikTok hook generator FAQ
How long should a Reels or TikTok hook be?+
Under 12 words, ideally 6–10 — anything you can speak comfortably in under 2 seconds. Both Meta and TikTok algorithms measure retention starting at the 2-second mark; a hook longer than that gives the viewer 3+ seconds to swipe before the payoff.
Why do I get 8 hooks in different frameworks?+
Because there is no single ‘best’ hook — the winning framework depends on your topic, niche and audience. 8 frameworks let you test the same video idea 8 different ways and see which one your audience actually stops for. Top creators A/B test hooks weekly.
Do these hooks work for both Reels and TikTok?+
Yes. Reels, TikTok and YouTube Shorts share the same short-form ‘swipe or watch’ dynamic and the same 2-second retention window. A hook that works on one platform almost always works on the other two.
Should I say the hook out loud, put it on screen, or both?+
Both. On-screen text (large caption in the top third) and spoken audio should say the SAME hook. This doubles retention — viewers scanning on mute still get it, and viewers with sound get reinforcement.
Is this generator really free?+
5 free generations per day per IP. Beyond that, sign up for Postlabs to unlock unlimited generations plus full short-form automation (scripts, voice, edit, publish).
Will Instagram or TikTok penalize AI-written hooks?+
No. Neither platform detects or penalizes AI-written text. Millions of viral captions and hooks are AI-assisted. What matters is that the hook matches the video.
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Great hooks win the scroll. Postlabs wins the week.
Postlabs turns one hook into a full posting engine — Reels, TikToks and Shorts scripted, edited and posted automatically 7 days a week.
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